Check out General Sentiment's analysis at the 2014 Winter Olympics:

Big problems. Easy solutions.

General Sentiment is a social analytics company that delivers insights that change the way brands make product and marketing decisions. Fueled by big data natural language processing and text analytics, we offer a Social Intelligence Platform that interprets online conversations and discovers actionable social insights. We also provide an API and a custom reporting service, which allow corporate executives to comprehensively understand brand perception and optimize the effectiveness of marketing campaigns.


General Sentiment was founded in 2008 to harness the power of Stony Brook's NLP technology for business applications.

120 GB

Every day, we process 120 GB of unstructured data and transform it into the building blocks of our Social Intelligence Platform.


We store data from more than 60 million sources of content dating back to 2004. Those sources include Twitter, Facebook, blogs and news sites.

Mark Fasciano

Chairman & Cofounder

Mark has 12 years of technology startup experience and is a serial entrepreneur. In 2007, Mark launched Karma411 with fellow FatWire cofounder John Murcott. Karma411 is the leading people-to-people fundraising and collaboration tool for nonprofits.

Prior to these companies, Mark cofounded FatWire Software in 1996. For ten years as CEO, Mark helped grow the company to become a leading web content management software provider, doing over $40M in sales with more than 400 customers in nine countries around the world, including GM, Ford, Chanel, JPMorgan Chase, Best Buy, Banco Santander, Allied Irish Bank and Walmart.

Don Damore

Chief Operating Officer

Don has more than 24 years of experience in advertising, direct marketing and database operations. He combines a strong financial background with expertise in new business development, company integration, operational improvement and development and implementation of sales and marketing strategies.

Most recently, Don worked with global advertising agency Havas Worldwide as CEO of U.S. database operations at American Student List and as COO of North American marketing services at Euro RSCG Discovery.

Don earned his BBA in Accounting from Hofstra University.

Steven Skiena

Chief Science Officer & Cofounder

Steve is a professor of Computer Science at Stony Brook University. The Lydia news/blog analysis project created by him and his students serves as the technological foundation for General Sentiment.

His research interests include the design of graph, string and geometric algorithms and their applications. He is the author of four books, including "The Algorithm Design Manual" and "Calculated Bets: Computers, Gambling, and Mathematical Modeling to Win."

He is the recipient of the ONR Young Investigator Award and the IEEE Computer Science and Engineering Undergraduate Teaching Award.

Product & Engineering Team
Asher Feldman
Dylan Coughtrey
Jayadev Jayaraman
Suruchi Deodhar
Vivek Krishna


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