"The truly remarkable thing, though, was how Twitter propelled Lin's legend and allowed him to belong to everyone....Between Feb. 6 and Feb. 14, according to the analytics company General Sentiment, Lin was mentioned on social media and Twitter not only more than any other NBA player, but also more than Barack Obama. It makes sense. It sounds silly to ape the slaves of Rome and assert things like, we are all Jeremy Lin. But here it is: we are all Jeremy Lin. Yes, Asians, Christians and Ivy Leaguers have all, rightfully, come to identify with him."
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"Except Facebook, Lin also generated more Twitter traffic than any NBA player and even the President Barack Obama, during Feb. 6 to 14, when the Knicks won six straight games, the Hollywood Reporter reported, according to a study by social analytics company General Sentiment. The users mentioned Lin 2,610,684 times on social media and Twitter."
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"Still there was plenty to elevate the Lin story beyond a hometown sports story to national prominence. 'He's literally all anyone in New York and around the world has been talking about,' said the blogger ProSkore. In the Feb. 6 to Feb. 14 period social media and Twitter users mentioned Lin 2.6 million times -- that's more frequently than President Obama and also more frequently than the next seven most-mentioned NBA players combined, according to social analytics firm General Sentiment."
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"From Feb. 6 to 14, Lin was mentioned more than 2.6 million times on social media and Twitter, more than any other NBA player -- even more even than President Barack Obama -- the newspaper reported, citing a study completed by social analytics company General Sentiment."
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"The HOLLYWOOD REPORTER's Rebecca Ford cited a social analytics study by research firm General Sentiment that found that Lin's 'rapid ascension to fame has led to the NBA player becoming one of the hottest subjects of social media.' From Feb. 6-14, Lin 'generated the most Twitter volume of any NBA player,' as users mentioned him 2,610,684 times 'on social media and Twitter.' Lin also is 'more talked about than the president.' The study also stated that 'within that time period, users mentioned Lin more frequently than President Barack Obama on social media and Twitter.'"
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"Linsanity is burning up Twitter. New York Knicks point guard sensation Jeremy Lin's rapid ascension to fame has led to the NBA player becoming one of the hottest subjects of social media, according to a new study. During the week of Feb. 6 through 14 (when the Knicks won six straight games), Lin generated the most Twitter volume of any NBA player, according to a study by social analytics company General Sentiment. Users mentioned Lin 2,610,684 times on social media and Twitter."
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"Twitter and social networks are awash in 'Lin-sanity,' according to two new reports out today. Jeremy Lin, the suddenly sensational point guard of the New York Knicks, generated about 2.6 million mentions on Twitter and on social media last week, according to the social analytics firm General Sentiment. That was more than Kobe Bryant, LeBron James and seven of the NBA's other most elite players combined."
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"Twitter and social networks are awash in 'Lin-sanity,' according to two new reports out today. Jeremy Lin, the suddenly sensational point guard of the New York Knicks, generated about 2.6 million mentions on Twitter and on social media last week, according to the social analytics firm General Sentiment. That was more than Kobe Bryant, LeBron James and seven of the NBA's other most elite players combined."
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"Linsanity is burning up Twitter. New York Knicks point guard sensation Jeremy Lin's rapid ascension to fame has led to the NBA player becoming one of the hottest subjects of social media, according to a new study. During the week of Feb. 6 through 14 (when the Nicks won six straight games), Lin generated the most Twitter volume of any NBA player, according to a new study by social analytics company General Sentiment. Users mentioned Lin 2,610,684 times on social media and Twitter."
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"Gregory Artzt is the founder and chief strategy officer of General Sentiment, a social media analytics company in the business of gathering, processing, analyzing and framing results from large social media datasets. Following is an excerpt of Artzt's take on the present and future of social media."
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"The potential of such an approach is easy to grasp. Analysis firm General Sentiment and NetBase Solutions Inc. agree that online sentiment about Susan G. Komen for the Cure plunged from 60--on a scale of minus-100 to 100--late last month to below minus-40 a few days later, after Komen moved to prevent its affiliates from making grants to Planned Parenthood clinics for breast-screening programs. Sentiment on Komen bounced back this week after the charity reversed itself, though not to earlier levels. Komen didn't respond to requests for comment."
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"Greg Artzt, founder and chief strategy officer of General Sentiment, noted that social media lag behind, rather than predicting, events. For instance, several times during the Republican presidential primary, the candidate trending upward in online buzz was about to fall back. Are social media 'going to be predictive every time?' Artzt asked. 'No, sometimes they are reactive to news media, which are reactive to the event.' Artzt and others in the field say social-media analysis won't replace polling. 'We think it will supplement it and make it more efficient,' Artzt said."
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"The public is already answering. As with most frenzies, emotion, not reason, wins the day, especially when the majority of stock buyers have an intimate relationship with the product. To gauge the IPO's prospects, we asked General Sentiment to track and analyze the online chatter, including Twitter (privacy buffs, take note: Facebook is the only major source of traffic, out of 60 million sources, General Sentiment can't scrape). The daily conversation volume surged from a few dozen comments before the announcement to some 2,000 as the rumors started to break to more than 10,000 once it was official."
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"For the record, Dannon's spot for Oikos Greek with actor John Stamos was No. 1 for 'largest Impact Media Value percentage increase over the last two weeks,' according to General Sentiment, which tracked Twitter feeds, according to Reuters. It was reportedly up 1,170.4%. Overall, Samsung's Galaxy Note had the 'greatest impact Media Value gains by pure dollars per day' -- $18,654,398. JetBlue shared the largest amount of Twitter followers with the NFL and its teams (330,794)."
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"General Sentiment is a social media analytics company that measures consumer impact and awareness for marketers and advertisers, using a formula it calls Impact Media Value -- basically, who's getting the most bang for their advertising bucks prior to the game. Here's their take on the brands advertising during this year's Super Bowl and the daily revenue that General Sentiment estimates they generated through social media. The lists tell us which companies got the biggest boosts, which made the most money via their investments and which companies --based on their Twitter following-- dropped the ball by not advertising around the Super Bowl."
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"General Sentiment is a social media analytics company that measures consumer impact and awareness for marketers and advertisers, using a formula it calls Impact Media Value -- basically, who's getting the most bang for their advertising bucks prior to the game. Here's their take on the brands advertising during this year's Super Bowl and the daily revenue that General Sentiment estimates they generated through social media. The lists tell us which companies got the biggest boosts, which made the most money via their investments and which companies --based on their Twitter following-- dropped the ball by not advertising around the Super Bowl."
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"In addition to the actual ads, there are teaser videos, preview clips and, in some cases, extended versions with more content that sponsors hope will provide fodder for pregame conversations and media coverage, including articles like this. 'This is the one time of the year people like to talk about advertising,' said Greg Artzt, founder and chief strategic officer at the Charlotte, N.C., office of General Sentiment, another company that analyzes interactions in social media. 'There's millions of dollars of unpaid exposure being gained, before the ads are aired.'"
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"The arrival of Super Bowl commercials before the game reflects a broader media trend of sharing content with consumers ahead of time. Magazines release big articles early, to draw more readers to newsstands, and networks like NBC are offering opportunities to watch online the first episodes of series like 'Smash,' sometimes weeks before the shows make their television debuts. By some estimates, almost half the 50-plus commercials that are scheduled to appear in the Super Bowl are already online in one form or another."
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"The Super Bowl has long been the biggest day of the year for advertising, as more than 100 million Americans watch television's most expensive and daring commercials. Unlike years past, one thing will be mostly missing this year: surprise. That is because many of the premier ads for Super Bowl XLVI on NBC on Sunday have already turned up on Facebook, YouTube and the sponsors' own websites, some for weeks."
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"In addition to the actual ads, there are teaser videos, preview clips and, in some cases, extended versions with more content that sponsors hope will provide fodder for pregame conversations and media coverage, including articles like this. 'This is the one time of the year people like to talk about advertising,' said Greg Artzt, founder and chief strategic officer at the Charlotte, N.C., office of General Sentiment, another company that analyzes interactions in social media. 'There's millions of dollars of unpaid exposure being gained, before the ads are aired.'"
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"'This is the one time of the year people like to talk about advertising,' said Greg Artzt, founder and chief strategic officer at the Charlotte, N.C., office of General Sentiment, another company that analyzes interactions in social media. 'There's millions of dollars of unpaid exposure being gained, before the ads are aired.'"
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"While some coverage of Jobs' death was included in General Sentiment's totals -- essentially only if Apple was mentioned in the stories and comments -- if all the discussion about his passing, particularly the many accolades and condolences had been factored in, Apple would have garnered an even larger media value, said Artzt."
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"'Apple had the best numbers since the first quarter of 2011, when it released the iPad 2, Verizon began selling the iPhone and Jobs took a third leave of absence,' said Greg Artzt, co-founder and chief strategy officer of General Sentiment. Apple's $900 million worth of coverage was split almost evenly between news media, which accounted for $301 million, or 33% of the total; social media (34%) and Twitter (32%) sources."
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"New York-based General Sentiment, which tracks the online coverage of 100 companies each quarter, said that Apple's return to the No. 1 spot was fueled by media reports and individuals' comments about the iPhone 4S and the death of former CEO Steve Jobs -- events that took place in the final three months of 2011."
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"Apple was the top global brand in the fourth quarter, according to General Sentiment's Q4 Top Global Brands Report. The report ranks global brands based on 'impact media value,' using a proprietary methodology that measures brand reach, sentiment of social media discussions and other factors."
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"Apple reclaimed the top spot in a brand listing by collecting an estimated $900 million worth of traditional media, social media and Twitter coverage in the fourth quarter of 2011, a measurement company said today. New York-based General Sentiment, which tracks the online coverage of 100 companies each quarter, said that Apple's return to the No. 1 spot was fueled by media reports and individuals' comments about the iPhone 4S and the death of former CEO Steve Jobs -- events that took place in the final three months of 2011."
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"Sliding to No. 2, the General Sentiment report finds news and social media discussions about Google declined in Q4. The company failed to recreate the buzz from its Q3 Motorola Mobility and Zagat purchases. Google did attract attention to its online music store intended to compete with Apple's iTunes and Amazon's music store. News media generated $198,225 in buzz value; $345,117 in social media; and $228,988 in Twitter."
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"Such instant, often acrimonious feedback could give head coaches and team execs fits. No doubt, the phenomenon will make Sunday sermons for what it says about our need to win. Or our need to share. Or our tendency to form colonies of like-minded fools. It is even revealing of the sports fans' age-old inclination to argue till we're blue in the face. Like it or not, this is what passes for barroom debate these days. There is useful and interesting information to be had as well. For example, the Detroit Lions were the most mentioned team of this NFL season, Kwon said, followed by the New Orleans Saints and Green Bay Packers."
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"No surprise, Tim Tebow was the most mentioned player, followed by Tom Brady and (perhaps a surprise) Cam Newton. Just how popular was Tebow as a topic this season? From Jan. 14-16, around the time of the divisional playoffs, he received 1.5 million mentions, which was more than Brady (745,000), Eli Manning (341,000) and Drew Brees (278,000) combined. Noting Newton's high numbers as well, General Sentiment analyst John Stillwell said: 'Not only do (Tebow and Newton) represent a new era of quarterbacks, they're a new breed in quarterback in how they run and play. We think that factors in to their popularity.'"
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"Not only can these companies measure the number of mentions, analysts such as General Sentiment's Steve Kwon can filter messages for positive and negative tone, providing a real-time snapshot of public sentiment. Nobody is spying your personal missives - the data collectors look only at Twitter and Facebook feeds that are set to 'public.' Yet, using these new digital toys, General Sentiment discovered the Baltimore Ravens were the most discussed team over the past weekend, and many of the messages carried the word 'hate,' indicating they were often referenced in a negative light."
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"For instance, one of those companies, General Sentiment, discovered that interest in the New York Giants had climbed this week, while interest in the New England Patriots waned. General Sentiment uses something called natural language processing, fancy talk for software that rakes through huge volumes of text for names or terms. The company is not alone in this field. Firms such as Radian6 and Crimson Hexagon also monitor social media for trends."
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"Folks, meet the new A.C. Nielsens of buzz, data companies that are determining what's hot, what's not, who's popular, who's the goat. For instance, one of those companies, General Sentiment, discovered that interest in the New York Giants had climbed this week, while interest in the New England Patriots waned. General Sentiment uses something called natural language processing, fancy talk for software that rakes through huge volumes of text for names or terms."
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"General Sentiment has been following the social media chatter about the SOPA/PIPA protests. Their data finds that compared to 2011's biggest online events - including the Super Bowl and Oprah's final show - SOPA/PIPA has outshown them. The protests ranks third for overall volume, thanks to blackouts from big names like Wikipedia (41 million mentions, January 18); most mentions of the protest came from Twitter, researchers found."
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"General Sentiment issued a report on the SOPA/PIPA protest and its impact in the social media world on January 20."
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"As the debate over the Stop Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA) reached a breaking point this week, a new report found this topic was discussed more online than most other big events in 2011. That's according to research analysis firm General Sentiment with a new report on the SOPA/PIPA protest and its impact in the social media world. According to the report, the SOPA/PIPA Protest ranked third in overall social media volume with 8.6 million mentions -- higher than the 2011 Super Bowl, the Oscars, the Oprah Finale, and the American Idol finale and premiere. Only the death of Osama Bin Laden (15.3 million mentions) and the Royal Wedding (14.3 million) attracted more social media attention."
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"The SOPA/PIPA web protest Jan. 18 generated more online discussion than the 2011 Super Bowl, the Oscars, or Oprah's exit from syndication. That is according to Web tracker General Sentiment in a report on the impact of the pushback on antipiracy legislation that featured Web blackouts -- and variations of brown-outs -- by Google, Mozilla, Wikipedia, Craigslist and many more. The chatter exceeded all recent events save for the death of Osama Bin Laden and the wedding of Prince William and Kate Middleton."
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"This week saw one topic generate a surge in online chatter, with Web tracker General Sentiment reporting that the amount of discussion exceeded that for cultural calling cards of the past year such as the 2011 Super Bowl, the Oscars and Oprah Winfrey's departure from daytime syndication. Multichannel News reports that the hot topic was the Internet protest against SOPA/PIPA legislation, which was led by Wikipedia, as reported previously."
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"The SOPA/PIPA web protest Jan. 18 generated more online discussion than the 2011 Super Bowl, the Oscars, or Oprah's exit from syndication. That is according to Web tracker General Sentiment in a report on the impact of the pushback on antipiracy legislation that featured Web blackouts -- and variations of brown-outs -- by Google, Mozilla, Wikipedia, Craigslist and many more. The chatter exceeded all recent events save for the death of Osama Bin Laden and the Wedding of Prince William and Kate Middleton."
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"As the debate over the Stop Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA) reached a breaking point this week, a new report found this topic was discussed more online than most other big events in 2011."
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"A new report from sentiment analytics firm General Sentiment shows, astoundingly, that the Stop Online Piracy and Protect IP Acts have not only been discussed online more than any other legislation, but they've been discussed more than the Super Bowl the Oscars, the Oprah Winfrey Show finale and the American Idol finale and premiere. 'When compared to 2011's biggest online events, the SOPA/PIPA Protest ranked third in overall volume,' the report says. Guess that means SOPA/PIPA were discussed more than any other legislation, too."
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"There were more than 83,000 mentions of the Tea Party in the news media in 2010; that number dropped to 32,000 in 2011, according to an analysis by the research firm General Sentiment that was obtained by The Hill. The firm also found that the Tea Party was mentioned about 970,000 times in 2011 in social media, Twitter and the news media. Meanwhile, conversations about economic inequality have partially supplanted the Tea Party's focus on spending, and Occupy Wall Street picked up almost 8.5 million mentions in the same year."
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"According to General Sentiment, going by social networks, Tebow is winning fans more than better known quarterbacks including Tom Brady (New England Patriots), Aaron Rodgers (Green Bay Packers) and Drew Brees (New Orleans Saints). The Denver Broncos are now out of the quest for a Super Bowl Ring but their quarterback, who led them to five come-from-behind victories, is still getting headlines. In fact, General Sentiment finds Tebow has generated more social media buzz than Brady, Rodgers and Brees combined so far this year."
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"Data suggests that anywhere from 25 percent to 75 percent of people watching TV today are engaging with another screen at the same time. That's a wide variance, but whatever number in that range is most accurate, it's a significant percentage. 'TV is more like radio; consumers are engaging with their ears instead of their eyes,' Greg Artzt, co-founder of General Sentiment, a social media analytics and consulting firm, told TheWrap. That may sound heretical to traditionalists, but executives say companies have no choice but to embrace second-screen viewing as a way of further engaging and extending their audience."
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"Networks increasingly include not just Nielsen ratings but Twitter mentions, second screen streaming and other supplemental numbers when pitching to advertisers. 'A year and a half ago it was about, how can social media buzz be predictive of Nielsen ratings,' Artzt said. 'It has taken that leap to where it is more of a central story. It has become a reason to say, "Hey this is why you're paying this CPM for his show."' 'They are real-time focus groups,' Osborn said. Not surprisingly, advertisers have been slower to pick up on the trend. 'The networks have been ahead of the game,' Artzt said. Whether advertisers embrace social media this year or not, one thing is for sure: audiences and the networks already have. Advertisers will likely follow the viewers."
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"Indeed, Tebow generated more mentions on Twitter and Facebook than Green Bay's Aaron Rodgers, New Orleans' Drew Brees, New York's Eli Manning and New England's Tom Brady combined, according to new data from social media monitoring and analytics firm General Sentiment. What lessons can brands draw from Tebow's social success? 'For marketers, the lesson is that the message of perseverance, good character and hard work still sells,' Steven Kwon, General Sentiment analyst, explained in an email exchange. 'He's a fresh contrast to many other professional athletes,' Kwon said of Tebow, noting his open devotion to Christianity, his lack of natural talent at the quarterback position, and his blue-collar nature."
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"The Denver Broncos quarterback has generated more mentions on Twitter and other social media this season than Aaron Rodgers, Drew Brees, Eli Manning and Tom Brady combined, according to General Sentiment, a social media monitoring and analytics company. While Rodgers, the Green Bay Packers quarterback, is considered a near-lock for the league's most valuable player award, and Brees, the New Orleans Saints quarterback, broke an NFL record this year for passing yards in a season, neither of them could touch the Tebow tweets."
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"Tim Tebow's miraculous march toward the Super Bowl may end Saturday in Foxboro, Massachusetts, but he has already won one prize:-- the most buzzed-about quarterback on social media. And it's not even close. The Denver Broncos quarterback has generated more mentions on Twitter and other social media this season than Aaron Rodgers, Drew Brees, Eli Manning and Tom Brady combined, according to General Sentiment, a social media monitoring and analytics company."
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"Tebow certainly isn't the most polished or accomplished quarterback in the NFL, but he's a gritty underdog with a knack for making clutch plays -- and for crediting a higher power for his success. A social media monitoring and analytics company called General Sentiment claims that Tebow elicited more mentions on Twitter and social media this season than top-tier NFL quarterbacks Aaron Rodgers, Drew Brees, Tom Brady and Eli Manning -- combined."
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"General Sentiment, a company that analyzes buzz involving brands, has just taken a look at what kind of buzz NFL quarterbacks have been generating on social media and Twitter. And the winner? Guess who? Tim Tebow. Tebow has generated more social media and Twitter mentions this season than Aaron Rodgers, Drew Brees, Eli Manning and Tom Brady combined, the firm says."
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"Just in time for the election cycle, Jericho-based General Sentiment, which analyzes one billion websites a day for clients who want to see how they or their products are being perceived by the public, is coming out with a 'social analytics building block' program. It allows users -- news media types, take note -- to dig deeper into sentiment and customize their searches. So a news organization, for example, would be able to dig into the sentiment of likely voters in, say, Ohio, who are of a certain age range and live in a particular part of the state and voted in such-and-such a way."
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"To concoct an early prediction of fourth-quarter results, General Sentiment, a research firm that tracks social media, divided each candidates' third quarter haul by the number of positive mentions they received that quarter on Twitter, Facebook and other sites. That ratio was then applied to the number of positive mentions each received in the fourth quarter to project how much they raised. According to the firm's analysis, which was obtained by The Hill, Romney should come out on top in the fourth quarter, with an estimated $31 million."
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"It may not sell newspapers or physical goods - although optimism doesn't stop sales, either - but according to General Sentiment, optimism did 'sell' more social media interest in 2011. General Sentiment reports that social media showed an increase in positive content throughout 2011 while traditional media continued to focus more on negative happenings."
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"General Sentiment announced the results of a study regarding automotive internet buzz. 'While Audi ranked below BMW on both the Google and General Sentiment lists, the "progressive luxury" automaker was the most positively discussed auto brand in 2011. Jeep received the most negative press bringing up the rear with a Sentiment score of only +47 and a ninth place discussion total. Ford held strong with the second highest level of discussion, and it tied for fourth place for Sentiment.'"
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"Although Krajcik stepped up his online efforts, General Sentiment, a marketing research company that tracks use of social media, predicted earlier Thursday that Krajcik would finish third, since he was significantly trailing Rene and Amaro in its analysis of use of social media; he had about half as many Twitter followers as either Rene or Amaro, and Twitter was one of the ways viewers could vote for their favorites. General Sentiment predicted Rene would win."
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"Sentiment analysis firm General Sentiment looked at some of these trends through a different lens. Using over 60 million sources across the Web, General Sentiment analyzed how Web users felt about these top terms. It produced side-by-side comparisons of how popular a term was on Google versus how often it was mentioned on the Web overall. It also noted how positive or negative overall sentiment was. Google searches are clearly not the only judge of a topic's importance on the Web."
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"Which shows are the most engaging? General Sentiment's TV Audience Evaluation Report finds most consumers feel involved with 'Dancing with the Stars', 'Glee' and 'The X Factor' (November 21-27). Dramas are also ranking high, with 'NCIS', 'House' and 'Dexter' finding high engagement with viewers as well. General Sentiment ranks 'involvement' as the amount of discussion or word-of-mouth generated online for programs."
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"The study was conducted by New York based research firm General Sentiment as part of FORBES' annual giving report. It aimed to determine which stars confer the highest percentage of their personal fame on good causes. The publicity Bieber generated for nonprofit Pencils of Promise, which builds schools in the developing world and trains young leaders, totaled $82,887--or 0.002% of his personal publicity value. At $4.2 billion, his is by far the highest of anyone on the list."
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"Twitter-driven predictions for Simon Cowell's US X Factor show were wide of the mark this week. The predictions from General Sentiment suggested that fans had given contestants Stacy Francis and LeRoy Bell the fewest votes....General Sentiment CEO Gregory Artzt. commenting on the blip, said, 'There are some limitations. This is not a traditional research study with a representative population.'"
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"We're just as likely as anyone else -- maybe more so -- to scour Twitter and other social media for consumer insights, but it's not exactly a perfect science. Witness the weekly Twitter-fueled 'X-Factor' predictions from General Sentiment, which crunched a lot of tweets this week to infer that fans had given contestants Stacy Francis and LeRoy Bell the fewest votes and put them on the chopping block Thursday night. It predicted Mr. Bell would be sent home. Both were actually safe.... its predicted bottom four contestants did prove to include the eventual bottom two, so even straight-up tweet-counting isn't that far off."
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"Television ratings will always be important, but these days they don't always reflect the real popularity of a show. Viewers can now keep up with their favorite shows online or with video on demand, and the amount of social media buzz that a show generates can be almost as important as whether it's gaining in ratings. That explains why the shows that are ranked the highest by General Sentiment, an analysis company that monitors online news, blogs, tweets and other social networking sources, aren't always the highest-rated programs. General Sentiment ranks shows on both buzz and fans' emotional attachment to them."
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"If you look strictly at the data, it's no contest: The Huffington Post's brand is far more valuable than AOL's. According to the research firm General Sentiment, it's worth more than twice as much, with an 'Impact Media Value' of $358.6 million in 2011, versus $156.3 million for AOL.... It might seem hard to believe that the six-year-old Huffington Post brand could be worth twice as much as 25-year-old AOL, a top-five web property that has been spending millions to market itself. But the results speak for themselves."
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"Some outfit called General Sentiment has set about the task of evaluating the media value of top global brands and then ranking those companies accordingly. Some brands made their way up the list because they ousted their head honchos. To compile the rankings General Sentiment monitors the news, blogs, tweets and other social media for a brand's 'buzz' - negative or positive - to calculate the estimated cost to generate the same media exposure through traditional advertising. Two companies that made their way to the top five got there because of turmoil. Hewlett-Packard, which jumped 7 spots, and Yahoo. Both companies saw the ousting of their CEOs, proving once again that even negative news has its value."
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"The news is good for tech companies, which dominated online talk in the third quarter this year. Google took first place in the firm's third-quarter 'Global Brands Report' for having the highest overall IMV, which General Sentiment pegged at $917 million. Second place went to Apple, followed by Microsoft, Hewlett-Packard, Yahoo, Samsung, Sony, Intel and Oracle. From tenth to thirteenth place in value were Disney, Honda, Toyota and Mercedes-Benz. The firm says Apple fell farther behind Google versus the second quarter, and HP and Yahoo moved to the fourth and fifth positions. Both companies were in flux as a result of CEO firings in September. Hewlett-Packard eliminated its tablet division and indicated that it would be willing to sell off its PC unit. The company also replaced CEO Leo Apotheker with former eBay CEO Meg Whitman and thus saw a lift in buzz."
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"While much video content is unique to the brand, an increasing number of video streams are of produced television content - Prime Time shows watched online, older programs, etc. According to General Sentiment, the top broadcast television programs, from an involvement standpoint, for the week ending October 16 included reality hits "Dancing With The Stars" and "X Factor" along with dramas "Supernatural", "Grey's Anatomy" and "NCIS". What does 'involvement' mean? Simply that viewers are engaging with the programs - and other viewers - through social networks and other online environments."
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"In other news, Bluetext and General Sentiment, a leading social media monitoring and analytics firm, recently launched an online social media tool called SocialRank which allows companies to quickly measure their social media presence and determine how they rank in comparison to their industry peers. Using a database of more than 500,000 brands and personalities, SocialRank examines both the social media Volume and the content of the social media traffic around a brand, and offers a comparison to such well-known brands as Apple, Microsoft, McDonalds, Android, and the Obama White House. By measuring Volume, including the number of mentions, re-tweets, links and other digital traffic, SocialRank provides real-time reporting on how a company's outreach is magnified across the Internet. By analyzing Sentiment, SocialRank can determine if that traffic is positive, negative or neutral."
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"With the use of social media continuing its fast adoption and more people logging on to the Internet to watch video programming, a new offering from General Sentiment and Q Scores may hold a lot of appeal for marketers. Called GSQ Social TV Audience Reaction (STAR) Monitor, the platform measures prime-time programming across the social field - measuring conversations about programs, actors, etc. - so that brands know which programs hold appeal and are getting buzz."
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"General Sentiment and The Q Scores Company have launched their Social TV Audience Reaction (STAR) Monitor, which provides comprehensive daily monitoring of every primetime show across the broadcast universe and insight into online discussion and the emotional attachment between viewers and these shows. The report combines General Sentiment's online volume and involvement metrics, which provide daily emotional reaction, with Q Scores' measures of ongoing audience devotion to determine program commitment and staying power."
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"Bluetext, an integrated communications firm, and General Sentiment, a social media monitoring and analytics firm, launched an online social media tool called SocialRank, which allows companies to quickly measure their social media presence and determine how they rank in comparison to their industry peers."
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"To show how the conversation spiked about Mr. Jobs, there were 50,016 mentions of him on Wednesday, rising to more than 879,000 on Thursday, which was the single largest volume of conversation about him since he resigned as Apple's chief executive, according to General Sentiment, another firm specializing in social media analytics."
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"Match the entire universe of tweeting TV viewers against all the folks that follow brands on Twitter. What do you find? That 15% of followers of erectile-dysfunction-medication brand Cialis also follow 'Dancing with the Stars,' a larger share than any other brand. As for 'American Idol,' it isn't big-budget sponsors Ford, Coca-Cola or AT&T that share the most overlap with the show on Twitter, it's Disney, Blackberry and Verizon. This is according to General Sentiment, a company that's looking to read the tea leaves of social media to influence how media buyers spend their collective $60 billion in U.S. TV."
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"Media measurement technology firm, General Sentiment and the Q Scores Company have partnered to launch TV Audience Evaluation Reports, which evaluate audience involvement and commitment to prime-time television shows."
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"General Sentiment, a New York- and Charlotte-based technology company, measured the buzz surrounding the two top candidates since last Thursday by tracking mentions of Romney and Perry in mainstream online media, social media and across the Web....The General Sentiment data showed that Perry's Gallup numbers spiked as the media spotlight on him intensified. Mentions of Perry in the 5,000-plus online media outlets General Sentiment monitors soared to nearly 90,000 from Aug. 18...Over the same period, Romney registered a relatively puny 15,150 mentions, nearly six times less than Perry's number."
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"Long Island inventor Steven Skiena of Setauket has invented a method for determining the sentiment expressed by, for example, a newspaper article on an entity. It is common knowledge that the news is rarely reported in a neutral fashion. The novel method and system designed by Skiena and others assigns scores to a specific entity (e.g., a celebrity, politician, athlete, etc.) by scanning news and blog websites detecting various textual cues, and then indicating whether the articles and blogs are expressing a positive or negative opinion of that entity....Skiena created a similar algorithm for General Sentiment, which he helped found with serial entrepreneur Mark Fasciano."
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"In the US, social media monitoring specialist General Sentiment has launched 'TV Brand Match' - a solution matching the brands and topics people discuss online with the TV programs or networks they watch. The firm's patent pending technology pinpoints viewers of TV shows who advocate for brands and products, or just talk actively about certain topic areas such as music, food, automobiles, smartphones etc."
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"Media research company General Sentiment is offering analysis to TV marketers which match viewers with TV brands they talk about. The Jericho, N.Y.-based company, says with social analytics its TV Brand Match technology can match product brands for any TV network or program. Greg Artzt, CEO of General Sentiment, states: 'Understanding the size or demographics of a television audience is only half the battle. The other half is understanding what these viewers actually care about.'"
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"Indeed, Google generated $973 million worth of 'media value' during the second quarter -- easily beating out fellow tech leaders like Apple and Microsoft -- according to new research from General Sentiment."
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"Google ranked No. 1 in General Sentiment's 'Q2 Top Global Brands' report, with an estimated $973 million in media value. The report ranks brands based on the number, frequency and sentiment of news mentions and social media conversations using a proprietary methodology developed by social media monitoring company General Sentiment."
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"Tech brands Google, Apple and Microsoft generated the most media value in the second quarter thanks to big buzz, big deals and big announcments, according to General Sentiment. According to the company's Q2 Top Global Brands Report (which analyses which brands have the most significant online impact in the second-quarter), Google edged out Apple for the top spot, generating $973 million in media value."
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Karl Greenberg discusses General Sentiment's Q2 2010 Global Top 20 Media Value Report.
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"While we tend to hold Apple's feet to the fire on issues with their otherwise stellar products, the world at large sees a glossy coat of scratch-resistant awesome all over the Cupertino brand."
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General Sentiment CEO Greg Artzt is interviewed by Allan Maurer of TechJournal South about the importance of social media monitoring.
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"The HTA plans to use General Sentiment to go beyond monitoring the activity of the Hawaii brand on the Internet, Uchiyama said, adding: '... we're looking to also monitor our competitive destinations as well in the same fashion and see if there's any particular trending that we can take advantage of.'"
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"On the Web, it turns out there's no competition among quick-service restaurant (QSR) brands. With a total online media value of $77 million, Starbucks dominated the field during the first quarter, according to a new report from media measurement technology firm General Sentiment."
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"On the Web, it turns out there's no competition among quick-service restaurant (QSR) brands. With a total online media value of $77 million, Starbucks dominated the field during the first quarter, according to a new report from media measurement technology firm General Sentiment."
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"General Sentiment is one of the firms that scours and analyzes over 40 million sources of content, 'listening' in real time to public opinions expressed regarding, among other things, brands. With bank brands such a hot topic of social chatter in these cash-strapped times, the social-media analyst just released its Retail Banking Report for Q1 2011."
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"General Sentiment is one of the firms that scours and analyzes over 40 million sources of content, 'listening' in real time to public opinions expressed regarding, among other things, brands. With bank brands such a hot topic of social chatter in these cash-strapped times, the social-media analyst just released its Retail Banking Report for Q1 2011."
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"Between February and April, according to an analysis for NEWSWEEK by General Sentiment, a company that tracks and measures online content, posts involving Palin fell 38.3 percent, to 235,032, over the past 30 days. Social-media mentions dropped in lockstep, down 32 percent over the same period, to 135,421. And the value of all that 'free' media dropped roughly by half during this period, from $63 million to $33 million."
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"Between February and April, according to an analysis for NEWSWEEK by General Sentiment, a company that tracks and measures online content, posts involving Palin fell 38.3 percent, to 235,032, over the past 30 days. Social-media mentions dropped in lockstep, down 32 percent over the same period, to 135,421. And the value of all that 'free' media dropped roughly by half during this period, from $63 million to $33 million."
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"Evaluate General Sentiment if you spend heavily on marketing and on the use of traditional and digital/social media.... General Sentiment is a technology and research provider that integrates all types of media analysis (e.g., traditional, social and digital), eliminating both silos and agency biases. As companies look to understand marketing performance across all types of media to plan the media mix more effectively and hold agencies accountable for media spending, providers such as General Sentiment will gain market attention and traction."
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"First, where does Apple stand from a consumer standpoint? Top dog. According to new data from General Sentiment, Apple is the top global brand, a place it has held for the past four quarters. Google, Microsoft, Yahoo and Ford complete the top five brands."
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"Applebee's won out among twenty casual dining brands with the highest value of mentions across the media and social media in the fourth quarter last year, according to a recent analysis. Between November 2010 and January of this year, Applebee's generated about $9.5 million worth of mentions. Media measurement shop General Sentiment, which produced the analysis, assigns the value a value of media impact of companies by measuring the purchase equivalent value of a brand's exposure."
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"Among fast casual restaurants, Applebee's generated the largest online impact between November 2010 and January 2011, according to the latest quarterly report on the segment from media measurement technology firm General Sentiment. Applebee's realized online exposure that would translate to more than $9.5 million if purchased through traditional media."
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"Another new TV measuring company metric -- one consisting of 'audience involvement and commitment' -- says CBS' 'CSI' has received the highest marks for this season so far. The Charlotte-based company General Sentiment, along with the company that brought ranks 'Q' scores for TV performers and shows, Q-Scores, says CBS earned five placements in the top 20, according to its TV Audience Evaluation Report."
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"Is it really possible to measure the impact and quantify the monetary value of 'buzz' generated through social and online media channels? A few weeks ago, a New York-based company called General Sentiment released a report that attempted to do this."
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"The Apple and Google brands had the most significant impact online in the fourth quarter of 2010, generating 'impact values' of $941.5 million and $875.8 million, respectively, based on high volumes of online media buzz and social media conversation, according to a study by General Sentiment that assigns a dollar value to a brand's online exposure."
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"While Nielsen continues its long-established work of monitoring TV viewing information to help programmers and advertisers with schedules and marketing dollars, sentiment analytics start-up General Sentiment is coming to the TV popularity contest with a new perspective. It has just released a report aimed at providing insight on 'audience involvement and the strength of their ongoing commitment,' leveraging information from online social and news communities."
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"If you haven't realized by now, you are not in control of you brand; consumers are. The new Media Value Report: Brand Exposure Analysis by General Sentiment reveals how true this is."
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"That's what a Long Island, New York-based company called General Sentiment has done in a report issued Monday. By its measure, Apple is the No. 1 brand leader for the third quarter in a row, having generated a total of $4.5 billion worth of what the company calls 'media value' in 2010. But it also reports that the value of Apple's buzz fell dramatically last quarter, from more than $1.4 billion to $941 million and change."
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"Apple tops the list among twenty companies with the highest value of mentions across online news and social media in the fourth quarter last year, according to a report from General Sentiment. In Q4 last year, Apple generated $941 million worth of mentions. Research shop General Sentiment, which conducted the analysis, assigns a value of the media impact of companies by measuring the purchase equivalent value of a brand's exposure."
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"The Apple brand generated $941 million in 'impact media value' in the fourth quarter of last year, according to General Sentiment's 'Q4 2010 Global Top 20 Media Value Report.'"
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"This week a press release came out from General Sentiment that said that an official Google blog implied that the search engine giant itself owned the start-up's sentiment analysis system - which it doesn't. No hard feelings, though - General Sentiment would be happy to pursue a deeper relationship."
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"Specialty fast-food chains like Chipotle and Chick-fil-a are extremely good at engaging consumers online. These smaller brands have become so adept, they're emerging as real competitors to mega-brands like McDonald's and Starbucks in terms of digital exposure."
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"Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November."
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"Starbucks garnered a media-buy purchase equivalent of $67.8 million in free brand exposure through online news media, social media and Twitter between September and November 2010, placing it at the top of online media impact value rankings in the first Fast Food Industry Media Value Report from media measurement technology firm General Sentiment."
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"Starbucks garnered a media-buy purchase equivalent of $67.8 million in free brand exposure through online news media, social media and Twitter between September and November 2010, placing it at the top of online media impact value rankings in the first Fast Food Industry Media Value Report from media measurement technology firm General Sentiment."
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"Starbucks garnered a media-buy purchase equivalent of $67.8 million in free brand exposure through online news media, social media and Twitter between September and November 2010, according to a report from media measurement technology firm General Sentiment."
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Wayne Friedman covers General Sentiment's Inaugural Prime-Time Audience Evaluation Report: "A new metric from two media research companies -- The Q Score Company and General Sentiment -- says AMC's 'Mad Men' is tops among all TV shows when it comes to 'involvement.' Fox's 'Family Guy' follows in second place."
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"General Sentiment and Q Scores are collaborating on a series of reports examining audience involvement with TV programming and the strength of their ongoing commitment to their favourite shows."
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Media measurement technology firm General Sentiment and the Q Scores Company have partnered to launch TV Audience Evaluation Reports, which evaluate audience involvement and commitment to prime-time television shows.
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Dennis McCafferty covers General Sentiment's Q2 2010 Global Top 20 Media Value Report.
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brand-e.biz covers General Sentiment's Q2 2010 Global Top 20 Media Value Report.
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Karl Greenberg discusses General Sentiment's Q2 2010 Global Top 20 Media Value Report.
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General Sentiment CEO Greg Artzt is interviewed by Allan Maurer of TechJournal South about the importance of social media monitoring.
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"Apple topped Charlotte-based General Sentiment's Impact Value rankings this quarter on the strength of its ground breaking product releases, the iPad and iPhone 4."
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Alex Brownsell mentions data from General Sentiment's BP Oil Spill Disaster Media Value Report in his article about BP and London 2012.
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"A new media study says shamed oil giant BP has lost close to a billion dollars in online brand value since the late-April Deepwater Horizon explosion."
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TechCrunch's Leena Rao writes about General Sentiment's BP Oil Spill Disaster Media Value Report.
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General Sentiment CEO Greg Artzt is quoted by Jennifer Harper: "While news reports are focusing on BP's financial losses, the company's brand reputation - and the tangible value behind it - is in a free fall."
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"You now know who won this year's run of American Idol, but there's a good chance General Sentiment knew it first."
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General Sentiment CEO Greg Artzt interviewed by MO.com about the future of Social Media Marketing and Online Brand Monitoring.
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Marketing blog 'Marketing Pilgrim' breaks down General Sentiment's Q4 Media Value Report and the influence of viral marketing on the marketplace today.
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MediaPost's marketing news blog, 'Marketing Daily,' reported on the release of the Q4 Media Value Report.
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TechCrunch's Leena Rao writes about General Sentiment's Q4 Media Value Report, noting General Sentiment's ability to "calculate the dollar value of the buzz, content, and conversation taking place online."
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CEO Greg Artzt was quoted in PR Week's coverage of the release of General Sentiment's Q4 Media Value Report.
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James Barron, of The New York Times' City Room blog, sat down to talk to General Sentiment Chief Science Officer Steve Skiena about his role on the team that won an Apple-sponsored contest to describe and design a computer for the year 2000 in 1988. Their design, a tablet computer, has many similarities to the recently unveiled iPad. Steve also talks about his vision for the computer of the future.
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Long Island newspaper Newsday interviewed Chairman Mark Fasciano about General Sentiment and its capabilities. Mark, who also helped start internet companies Fatwire and Karma411, talks about General Sentiment's ability to read 30 million Websites daily, how it tells businesses what consumers are saying about them, and more.
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CEO Greg Artzt uses General Sentiment's Media Value Tool to estimate New England Patriots QB Tom Brady's media exposure to be worth as much as $40M a year in Street and Smith's Sports Business Daily.
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General Sentiment was awarded a $100,000 National Science Foundation Small Business Innovation Research project grant. The grant, awarded under the American Recovery and Reinvestment Act of 2009, highlights General Sentiment's innovative approach to online market research and news/blog/social media analysis, as well as our unique approach to bringing academic research into the commercial realm.
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