In Q2 and Q3 of 2011, Google overtook Apple as the top global brand, generating a great deal of buzz with key acquisitions and extending its reach in other markets. The Q4 2011 Global Brands report examines whether or not Apple was able to reclaim the top spot, Samsung's ascent and the future of struggling brands Yahoo! and BlackBerry. L'Oreal, a top Perception Media Value loser last quarter, bounced back in Q4, and two major Japanese companies were among the top losing brands this quarter.