The Super Bowl advertising cycle grows longer each year as brands release teasers to generate buzz in advance of the actual airings during the big game. Cute polar bears, Star Wars dogs, Ferris Bueller and John Stamos were among the advertising icons featured in the buildup to this year's game. The Super Bowl XLVI Preview, featured in The New York Times, analyzes the brands that are winning the Super Bowl buzz war and those that sat on the sidelines this year.