"Google was the top global brand, generating $917M of Media Value, followed by fellow tech leaders Apple and Microsoft, according to General Sentiment's Q3 Top Global Brands Report released today. Hewlett-Packard (HP) and Yahoo! rounded out the top five in the report, which analyzed the brands that had the most significant impact online in the third quarter of this year."
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"The report combines General Sentiment's online Volume and Involvement metrics, which provide the daily emotional reaction, with Q Scores' nationally representative measures of ongoing audience devotion to determine program commitment and staying power. It is built upon a two-day trailing model that captures and takes into account viewer data for those using online media and DVR equipment for delayed program viewing. Daily tracking of prime-time shows in this manner provides a unique approach for networks, advertisers and media buyers to analyze which shows have the most committed audience and thereby gain valuable competitive insight."
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"Long Island inventor Steven Skiena of Setauket has invented a method for determining the sentiment expressed by, for example, a newspaper article on an entity. It is common knowledge that the news is rarely reported in a neutral fashion. The novel method and system designed by Skiena and others assigns scores to a specific entity (e.g., a celebrity, politician, athlete, etc.) by scanning news and blog websites detecting various textual cues, and then indicating whether the articles and blogs are expressing a positive or negative opinion of that entity....Skiena created a similar algorithm for General Sentiment, which he helped found with serial entrepreneur Mark Fasciano."
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General Sentiment's patent pending TV Brand Match technology isolates the people that are involved -- viewers of television shows, advocates for brands and products and even people that just talk actively about certain topic areas, such as music, food, automobiles, smartphones, etc. By analyzing the number of people that exist in both TV Viewer and Brand Advocate channels, General Sentiment is able to deduce the best brand matches for any television program (or network), making the product attractive to not only the television industry but to media buyers and the brands themselves.
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Google was the top global brand, generating $973M of Media Value, followed by fellow tech leaders Apple and Microsoft according to Genera l Sentiment's Q2 Top Global Brands Report released today. In the report, which analyzed the brands that had the most significant impact online in the second quarter of this year, non-technology brands Mercedes-Benz and Ford ranked fourth and fifth, respectively; this was the third consecutive quarter that Ford made it into the top five.
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Media measurement technology firm General Sentiment released its inaugural Casual Dining Industry Report today. The report highlights the brands that made the most significant media impact online between November 2010 and January 2011. The Applebee's brand generated more than $9M in Impact Media Value, a result of the successful launch of its new line of low-calorie Weight Watchers entrees, which were well received by diners and critics alike.
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Internet Technology superpower Google has implied ownership of Sentiment Analysis technology actually owned by media measurement technology firm General Sentiment.
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Media measurement technology firm General Sentiment released its newest brand analysis today, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment's Impact Value rankings, more than doubling the totals of second and third place brands McDonald's and Burger King.
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Media measurement technology firm General Sentiment and consumer appeal specialists The Q Scores Company have partnered to launch their newest product, TV Audience Evaluation Reports (TVAERs). TVAERs are the evolutionary next step in evaluating audience involvement and commitment to prime-time television shows.
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Apple topped General Sentiment's Impact Value rankings this quarter on the strength of its ground-breaking product releases, the iPad and iPhone 4. Google fell to the number three spot despite generating record levels of discussion for the brand. This marks the fourth quarterly analysis of its kind by General Sentiment, whose premier report was for the Q3 2009.
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BP has lost nearly a billion dollars in online brand value since the April 21 explosion on the Deepwater Horizon, according to a new report by technology firm General Sentiment. The Media Value Report measuring the oil giant's reputation shows nearly unprecedented levels of negative Sentiment online.
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Qorvis and General Sentiment today released a media analysis of the online presence of 11 top ranking Republican and Democratic congressional leaders, demonstrating that politicians on both sides of the aisle are prone to large swings in Sentiment that coincide with political events and discussions.
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Technology firm General Sentiment is proud to announce the release of its American Idol Media Value Report. Utilizing revolutionary patent-pending text analysis technology, the report is a brief, high-level look at the correlation of Media Value, Sentiment and Volume.
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General Sentiment today unveiled its Media Measurement Dashboard (MMD), the most advanced technology for marketing executives, PR people and other decision makers who monitor and build brand value.
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General Sentiment has released its Fourth Quarter Media Value Report, a breakdown of the top performing brands across News and Social Media for October through December 2009.
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