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Billions of people express opinions daily on the Web. Structuring and distilling that gargantuan amount of discussion into intuitive building blocks is what we do best. Our Social Intelligence Platform, applications, custom reports and syndicated reports provide ample methods to help you understand your customers and incorporate online data in your decision-making process. Our current customers benefit from the following services.
Brand Health Monitoring
Increase the value of your brand by understanding popular opinion and your customers' online commentary.
Ideal Partnership Identification
Uncover strong business and philanthropic partnerships based on estimated consumer approval.
Be aware of your brand's important events as they unfold.
Save time and money by having General Sentiment's experts research topics and summarize key trends.
Measure the success of your marketing campaigns, and examine trends over time to pinpoint the most productive campaigns.
Understand the discussion surrounding your industry, and monitor your competitors to maintain a competitive advantage.
Media Suitability Analysis
Extend the influence of ads and corporate messaging by identifying the most effective media channels.
Political Issue & Candidate Tracking
Evaluate public support for policies and politicians before the voting occurs.
Public Opinion Analytics
Increase the effectiveness of your corporate communication and messaging campaigns by tracking changes in popular opinion.
Boost revenue by being the first to identify trends online.
These solutions are for anyone and everyone who has or is willing to create a social impact.
Stay on top of your brand image. Discover new brand associations and influencers to proactively promote your brand and react to any issues in real time.
Track the important issues. Measure sentiment and public opinion toward political messaging. Analyze and engage your constituents.
Value your TV shows against the entire TV market or selected show sets. Measure audience engagement and passion online.
Media Buyers & Sellers
Media buyers and sellers can measure affinities between groups of people to find the most targeted ad placements, optimize buys or sell more effectively.
Stay on top of all the latest news and social discussion. React immediately to messages, and prioritize events using standardized metrics.