Get the most comprehensive prime-time data on the shows, the personalities and the time period battles with Emotional Bonding Q Scores and General Sentiment Involvement Scores. Using cutting-edge technology, General Sentiment and Q Scores have developed their new industry standard media measurement metrics, which capture the audience's involvement and the strength of their ongoing commitment.

TV show involvement is updated weekly, and shows are ranked across multiple categories, including top 20 shows by demographics, nightly and top 3 weekly time period winners. Involvement Index numbers are delivered weekly with the most recent EBQ Scores, ranking all shows on the Broadcast and Cable networks, providing up-to-date market intelligence.

General Sentiment's Involvement Score measures the discussion/word-of-mouth levels that TV shows generate online by ranking this communication/participation on a scale from 1 to 10. The amount of buzz on the Web and in online communities that shows generate increases their scores. The Involvement Score will also be indexed to track performance against prime-time competitors.

Emotional Bonding Q Scores data measures the intensity of program devotion among "favorite" viewers for all regularly scheduled programs on the Broadcast and Cable Networks. EBQ determines the program's ability to hold onto its most important viewers over time.

Comprehensive demographic data is available through this weekly Prime-Time TV AER. View EBQ and Involvement Indexes across the most important demographics: 18 - 34, 18 - 49 and 25 - 54, in total and by sex.