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Q1 2012 Global Brands Report ^new!

The Q1 2012 Global Brands report examines whether or not buzz about the new iPad allowed Apple to retain the top spot and details why Yahoo! continued to fall in the rankings.

2012 NFL Draft ^new!

The 2012 NFL Draft report ranks all 32 teams by total buzz and the percentages of favorable responses to their picks.

The May Day Protests ^new!

The May Day Protests report investigates just how much coverage emerged as a result of the Occupy movement's renewed efforts.

Media Room

nbcsports.msnbc.com | April 06, 2012

Value in Nike NFL partnership

Fox Business News | March 28, 2011

Dennis Kneale covers General Sentiment report on Fox Business News: Charlie Sheen's Manic Meltdown Worth Millions

Fox Business News | March 02, 2011

General Sentiment CEO Greg Artzt appears on Fox Business News Channel and discusses the new way to measure TV ratings and the flaws in Nielsen ratings.

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