Across the Internet, in news, blogs, tweets, and other social media, millions of people are talking about brands. This "buzz" can be created by product launches, ad campaigns, PR events, earnings reports, a single consumer's product experience, and many other triggers, even scandals. General Sentiment scours and analyzes over 30 million sources of content 'listening' in real-time to the opinions expressed regarding brands, products, politicians, celebrities, companies, and more.
General Sentiment offers three main products / services:
1. Custom Media Value Reporting
Contact us to learn more about how General Sentiment can deliver customized reports on your company and competition on a weekly, monthly, or quarterly basis. Our analysts are trained in using our product to deliver as a service the insights you need to improve the effectiveness of all your marketing initiatives.
2. Industry Media Value Reports
Top 20 Global Brands - Download Here
2010 Super Bowl Report - Download Here
3. Executive Dashboard
Learn more about our Executive Dashboard
Sign up for access to our Private Beta Program, pending approval.
Under the Hood
General Sentiment is a technology company that produces comprehensive research products to help marketing, sales and communications executives evaluate their brand performance in the media, and assess return on investment.
The underlying technology platform is based on software developed over the course of six years of research and development at Stony Brook University. This natural language processing (NLP) and sentiment analysis system is the most heavily researched technology of its kind, and represents the industries leading system for large-scale text-analysis. General Sentiment's key differentiator lies in its ability to release the power of this system by translating the data into high-level insights for the marketing executive.
General Sentiment delivers these insights on-demand via its Dashboard product, or periodically through Customized Reports.
Media Value Reports (MVR) are another key product offering of General Sentiment. By combining sentiment and volume information from the dashboard with data on website traffic and online news readership figures, MVR's determine the advertising purchase-equivalent dollar value of a brand's exposure in the news and social media. Our first industry-wide MVR was a quarterly analysis of the Global Top-20 Brands, ranked by our patent-pending Media Value metrics.
