Across the Internet, in news, blogs, tweets, and other social media, millions of people are talking about brands. This "buzz" can be created by product launches, ad campaigns, PR events, earnings reports, a single consumer's product experience, and many other triggers, even scandals. General Sentiment scours and analyzes over 30 million sources of content 'listening' in real-time to the opinions expressed regarding brands, products, politicians, celebrities, companies, and more.

General Sentiment is a technology company that produces comprehensive research products to help marketing, sales and communications executives evaluate their brand performance in the media, and assess return on investment.

The underlying technology platform is based on software developed over the course of six years of research and development at Stony Brook University. This natural language processing (NLP) and sentiment analysis system is the most heavily researched technology of its kind, and represents the industries leading system for large-scale text-analysis. General Sentiment's key differentiator lies in its ability to release the power of this system by translating the data into high-level insights for the marketing executive.

General Sentiment delivers these insights on-demand via its Dashboard product, or periodically through Customized Reports.

Media Value Reports (MVR) are another key product offering of General Sentiment. By combining sentiment and volume information from the dashboard with data on website traffic and online news readership figures, MVR's determine the advertising purchase-equivalent dollar value of a brand's exposure in the news and social media. Our first industry-wide MVR was a quarterly analysis of the Global Top-20 Brands, ranked by our patent-pending Media Value metrics.