Across the Internet, in news, blogs, tweets and other online media, millions of people are talking about brands. This "buzz" can be created by product launches, ad campaigns, PR events, earnings reports, a single consumer's product experience and many other triggers, even scandals. General Sentiment scours and analyzes more than 30 million sources of content, 'listening' in real time to the opinions expressed regarding brands, products, politicians, celebrities, companies and more.
Products and Services
MEDIA MEASUREMENT DASHBOARD
The Media Measurement Dashboard uses innovative tools that present a big-picture, real-time snapshot of public opinion about brands or people important to your business. It is a perfect overview for the executive-level decision maker.
CUSTOM REPORTING
Want to know if your advertising campaign is receiving a positive response online? Is your PR push generating increased Volume for your brand? Do you want to know the current trends in your industry and market segment? Our analysts can compile custom reports detailing any number of metrics that analyze what people are saying and where discussion takes place.
SYNDICATED REPORTING
General Sentiment offers subscriptions to its syndicated industry reports, which include prime-time television reports, the Top 20 Global Brands series, Fast Food and Casual Dining Industry Reports and the Hollywood Buzz Digest. An automotive industry report will also be available soon.
API
The General Sentiment API allows you to use our media measurement indicators in a way that can be customized and integrated into your business. This is your best bet if you just need the data, not our easy-to-use dashboard interface or our interpretive services.
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Recent blog posts
January 13, 2012 by Steve Kwon
Apparently, having a Super Bowl ring doesn’t count for much anymore — at least in Social Media. With all the hype and hoopla surrounding Denver Broncos quarterback Tim Tebow, one would think that he would be near or at the top of Social Media conversation among NFL quarterbacks, but would anybody have expected Tebow to [...]
December 30, 2011 by Steve Kwon
In our inaugural Global Mood Index Report, we found that News Media was much more negative this year than Social Media and Twitter. That is because people like to talk more about their personal lives and everyday things than global, national or sensationalist news events. It is not a surprise that News Media has been very [...]