Mark Fasciano Chairman

Mark Fasciano is a cofounder and the chairman of General Sentiment. Mark has 12 years of technology startup experience and is a serial entrepreneur. In 2007, Mark launched Karma411 with fellow FatWire cofounder John Murcott. Karma411 is the leading people-to-people fundraising and collaboration tool for nonprofits.

Prior to these companies, Mark cofounded FatWire Software in 1996. For ten years as CEO, Mark helped grow the company to become a leading web content management software provider, doing over $40M in sales with more than 400 customers in nine countries around the world, including GM, Ford, Chanel, JPMorgan Chase, Best Buy, Banco Santander, Allied Irish Bank and Walmart.

Mark graduated from Cornell University with degrees in English and Computer Science and received his M.S. and Ph.D. in Computer Science from the University of Chicago. His doctoral thesis from the Artificial Intelligence Lab at the University of Chicago defined a system for planning and acting in real-time, uncertain worlds.

Pete Moran Chief Executive Officer

Pete Moran is the chief executive officer for General Sentiment. With extensive experience in large and small media and technology companies spanning a 30-year career, he has exhibited successful leadership in advertising sales for three cable MSOs, a cable network and a variety of advanced advertising, direct marketing and Internet-based businesses.

Pete's entrepreneurial nature has led to a strong track record in sales, marketing and organizational development. A focus on business integrity and a unique ability to place companies' many moving parts in their proper places by forging partnerships, building consensus and leading by example helped build a solid reputation within the media and advertising industries.

Steven Skiena Chief Science Officer

Steve Skiena is a cofounder and the chief science officer of General Sentiment. Steve is a professor of Computer Science at Stony Brook University. The Lydia news/blog analysis project created by him and his students serves as the technological foundation for General Sentiment.

His research interests include the design of graph, string and geometric algorithms and their applications. He is the author of four books, including "The Algorithm Design Manual" and "Calculated Bets: Computers, Gambling, and Mathematical Modeling to Win."

He is the recipient of the ONR Young Investigator Award and the IEEE Computer Science and Engineering Undergraduate Teaching Award.