Big Problems. Big Data. Easy solutions!

General Sentiment is a social analytics company that delivers insights that change the way brands make product and marketing decisions. Fueled by big data natural language processing and text analytics, we offer a Social Intelligence Platform that interprets online conversations and discovers actionable social insights. We also provide an API and a custom reporting service, which allow corporate executives to comprehensively understand brand perception and optimize the effectiveness of marketing campaigns.


General Sentiment was founded in 2008 to harness the power of Stony Brook's NLP technology for business applications.

120 GB

Every day, we process 120 GB of data and transform it into the building blocks of our Social Intelligence Platform.


We store more than 60 million sources dating back to 2004. Twitter, Facebook, blogs, news sites & many more.

Mark Fasciano

Chairman & Cofounder

Mark has 12 years of technology startup experience and is a serial entrepreneur. In 2007, Mark launched Karma411 with fellow FatWire cofounder John Murcott. Karma411 is the leading people-to-people fundraising and collaboration tool for nonprofits.

Prior to these companies, Mark cofounded FatWire Software in 1996. For ten years as CEO, Mark helped grow the company to become a leading web content management software provider, doing over $40M in sales with more than 400 customers in nine countries around the world, including GM, Ford, Chanel, JPMorgan Chase, Best Buy, Banco Santander, Allied Irish Bank and Walmart.

Don Damore

Chief Operating Officer

Don has more than 24 years of experience in advertising, direct marketing and database operations. He combines a strong financial background with expertise in new business development, company integration, operational improvement and development and implementation of sales and marketing strategies.

Most recently, Don worked with global advertising agency Havas Worldwide as CEO of U.S. database operations at American Student List and as COO of North American marketing services at Euro RSCG Discovery.

Don earned his BBA in Accounting from Hofstra University.

George Kontos

Chief Technology Officer, VP of Business & Product Development

With a degree in Information Systems, George started his first company, PLCC Ltd., 20 years ago in 1994 at the age of 23. PLCC designed implemented and managed client enterprise intranets and network infrastructures. It very quickly grew and acquired many private and public projects including the NY-NJ Port Authority Train PATH scheduling maintenance in NYC.

In 2000 George joined Entropia Inc. as a director and partner and grew the company's flagship portal site (iBoom) into a network of 10 sites in multiple languages serving content, commerce and services.

In 2004 co-founded Greased Networks Inc., which was the first digital music downloads service for ethnic markets. With the biggest online catalog and the most digital services Greased Networks had contracts and affiliations with major groups such as Universal Music, Sony BMG, Warner Music, EMI, Vodafone and Turkcell. Today the site ( operates successfully in numerous countries, entertaining hundreds of thousands of people around the world.

Steven Skiena

Chief Science Officer & Cofounder

Steve is a professor of Computer Science at Stony Brook University. The Lydia news/blog analysis project created by him and his students serves as the technological foundation for General Sentiment.

His research interests include the design of graph, string and geometric algorithms and their applications. He is the author of four books, including "The Algorithm Design Manual" and "Calculated Bets: Computers, Gambling, and Mathematical Modeling to Win."

He is the recipient of the ONR Young Investigator Award and the IEEE Computer Science and Engineering Undergraduate Teaching Award.

Product & Engineering Team
Asher Feldman
Director, Strategic Analytics
& Communications
Jayadev Jayaraman
Software Developer
Suruchi Deodhar
Big Data Engineer
Vivek Krishna
Software Developer

JavaScript disabled! For this web application to work, you need to enable the JavaScript.

Here are the instructions on how to enable JavaScript in your web browser.

close this message

Sign In or Create Account
All of our reports are free! Just sign into your account, or create one to download reports.

Already a member? Sign In.
Already a member? Sign In.
Forgot Password? Click here
or Register New Account
Register New Account